In the age of streaming, podcasts and background music, where we consume audio content from multiple sources, normalization has become crucial. It ensures consistency of sound.

Build an in-house solution or invest in an existing one? This is not a trivial decision, as it involves key choices in terms of costs, resources and strategic priorities.

There are many advantages to playing music in your store: creating a unique atmosphere, increasing customer satisfaction and influencing buying behaviour. We’ll guide you through the various factors you need to take into account to do this properly.